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Whoops, Where’d My Traffic Go?
Rankings=Traffic: A False Dichotomy So many SEO conversations are centered on what I find to be a ranking-traffic dichotomy. The conversation usually goes like this: “Oh no, I lost traffic, what do I...
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What 80/20 REALLY Is & Applying It to SEO
I’ve seen the 80/20 Rule mentioned in passing a bunch of times lately in the SEO world, but it’s not quite being used in the fashion it was originally intended (and later explained in the book “The...
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When It Comes To Instagram, Your Analytics Is Lying
Success Is A Result Of Decisions And if you think 80/20 like me, very few choices lead to the majority of results. This post is about Instagram, but it’s also about making choices. Why DO we make the...
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How To Access Organic Twitter Analytics (For anyone, for free)
Just yesterday I published “Predicting Content Success With Twitter Analytics“. And then wondered why not many seemed to find this as exciting as me. Then I realized. Folks are still confused about how...
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